A Resource for Local Business owners and Entrepreneurs
OCTOBER 27, 2011
This article is the first in a series where SEDI will feature the utility of the Buxton data for businesses, entrepreneurs, organizations, and economic developers.
Are you an entrepreneur interested in starting a business here in Flagstaff? Do you have an existing business and are thinking of adding a new product to your mix? Are you an economic development organization interested in developing new industries in the region? The City of Flagstaff has a tool to help you analyze Flagstaff’s market and provide you with valuable information before you invest in a new venture.
The City of Flagstaff has retained Buxton to assess economic development strategies for the region. Buxton is a leading customer analytic firm specializing in market planning and marketing services for retail, healthcare, and consumer goods industries. Their product, the Buxton Report, uses the latest technologies including extensive databases and geographic information systems to analyze consumer markets, spending habits, and lifestyles in specific areas. . The advanced software uses proprietary methodologies and analysis from the retailer’s perspective that can aid in making intelligent business decisions for owners and the community.
“This information is available to any business in order to understand the marketplace, their customers, and better define which products to offer in the community,” says John Stigmon, Economic Development Manager for the City of Flagstaff.
There are countless ways in which businesses and organizations can use Buxton data. Buxton can help businesses increase potential sales, show how to address specific demographics, and determine the best product mixes for the community. The software can answer key questions community members have about the market by analyzing the propensity for different retail activities and buying behaviors. This information can help business owners decide where to spend marketing dollars or develop specific marketing strategies to attract segments within Flagstaff and surrounding communities.
SEDI recently asked John Stigmon to examine green behavior in the City of Flagstaff using Buxton’s Green Awareness Report. This tool assesses green behavior for those who live and work in a specified area. The Green Awareness Report breaks down households and employees into four categories: Behavioral Green, those that live green; Think Green, those who think they live green, but whose lifestyle and spending habits suggest otherwise; Potential Green, those that can be influenced to act green; and True Brown, those that have no interest in being green. The report uses statistics to gauge each category and compares them to the U.S. national average. Flagstaff is on par with the national average for Behavioral Green and Think Green households and employees. The most interesting information about this specific report is that Flagstaff has more Potential Green households and employees than the national average.
Overall, the Green Awareness Report provides important data for businesses and organizations like SEDI who are working to promote sustainability throughout northern Arizona.