Session I – 2 pm to 2:45 pm
JUNE 12, 2012
Once an entrepreneur has decided to proceed to startup, typically funding is required. There is a myriad of sources for funding ranging from self-funding to a bank loan to investment on the part of a venture capitalist and some in between. This workshop will acquaint the entrepreneur with all of the available sources, the pros and cons of each and the proper approach to take with each to maximize the probability of success.
Nontraditional funding – Alternative Financing
With commercial banks and other traditional lending organizations cutting significantly back on financing small business, other alternative and non-traditional funding has become a necessity when considering your business model. By exploring the different types of alternative business financing options available, you can be sure that you are choosing the best choice for your small business.
Marketing – Intro to Social marketing/ internet – Internet & Social Media, Not a Choice
This new entrepreneurship program presents an overview that integrates digital marketing, social media, personal branding, and entrepreneurship in a clear and instructive manner that everyone can understand. The course will focus on the need of every business to have an internet presence, and provide tools and strategies that can be put in place immediately. Experienced small business consultants will guide you step by step from developing your concept to being ready for customers.
Business plan writing – Business Plan Do you need one?
This course is designed for individuals and businesses that are interested in writing a viable business plan. Topics include organizational and market objectives, market analysis, competitive comparison, how to prepare a SWOT (strength, weakness, opportunities and threat) analysis for both your business and then competition, business environment, customer profile, operational infrastructure, supplier development, business legal structure, personnel, and intellectual property issues such as trademarks, copyrights and patents. In addition the workshop will cover the essential elements of business finance including start-up costs, cash flow projections, profit and loss statements, balance sheets and cash management.