Many organizations face the challenge of getting their name and message out in the era of social media, the web, and mass media. From being able to tell an entire population about a specific organization through television commercials, we have reached a point in media where we may have a better chance of reaching viewers through engaging online videos than we do with a commercial. It’s not just for commercials either; a huge amount of public relation professionals are going straight into Internet videos for huge concepts.
Most people know the word “sustainability” and the general gist of it. However, what many do not know are the implications surrounding an unsustainable environment and economy.
What is the most effective type of media to reach you? How do you think SEDI should get its message out and get attention focused on the specifics of sustainability?